Industry Disruption Through Innovation Conference

A foundation on how great firms innovate This exercise is a foundation on how great firms innovate products and services that fit their consumers.You’ll learn the fundamental steps for innovation by practicing the innovation process first hand. We’ll show you what most firms do during the innovation process (spoiler: it’s a flawed system that usually delivers half-baked ideas) and how to take corrective measures in order to guarantee that your new product or service is a wicked success.  and services that fit their consumers. 

Maybe you’ve never noticed it, but a very large problem in large firms is broken communication in the rank-and-file system. Through this activity, we’ll show you how most large firms operate and the damage that communication leaks cause. As you progress, you’ll learn how to fix this issue so that your teams communicate effectively and can deliver new products and services in record time. 

Did you know that most great ideas are not adopted due to poor storytelling? This segment takes you through a journey that shows you how the chemical balance in the brain is affected in real time through storytelling. It will allow you to give your ideas their best shot by showing you how to put your decision-makers’ minds in this optimal chemical balance and how to deliver an effective story by using time-tested formulas that work. 

You may not know this, but humans are very good storytellers. Through this exercise, we will give you the tools that you need in order to discover how good over a storyteller you really are. First you’ll be shown how you can create a compelling story, then you’ll collaborate with other attendees in order to create a mega-story. By the end of this module, you’ll feel confident in leading your team in creating a compelling pitch for any idea. 

There’s an art to testing your idea and making sure that it is iterated sufficiently in order to be a success. Through this workshop, we’ll teach you the different methods of testing; starting out with the least expensive (free in most cases), and eventually making our way through the different phases until we get to the most expensive. You’ll learn to adjust in time in order to keep costs low and only move on to more expensive methods as ideas become high-performers. 

For those that want to stay after our Day 1 sessions have come to an end, we are offering a bonus workshop where you can practice your new interviewing skills. This workshop will teach you methodical ways to get your customers or users in the right mindset to give you accurate feedback that you can use in order to iterate on your product or service. You’ll perfect your technique through thorough practice with different subjects and receive on-the-spot corrective feedback to make sure you are asking the right questions and avoid leaving your subjects. 

“We have always done things that way,” and “That won’t work,” are the two most common killers of innovation in organizations. To suspend disbelief is to let go of the old ways and make way for new, transformative ideas. As you make your way through this exercise, you’ll begin to see that most organizations are bound by the current reality; it’s not until they can end their disbelief that they can truly accept a new reality; only then can products and services of the future can be brought to life. 

Did you know that the human mind has different cognitive levels? Most products and services in the world are harvested from the top, easy to reach, cognitive level of the mind; they are not revolutionary or world-changing. Revolutionary ideas come from the deeper cognitive levels; ideas that change the world come from the deepest parts. Through this exercise, you’ll learn how to lead your team from the surface level ideas, to deep levels, and eventually into levels that lead to breakthrough products and services. 

Through this exercise, you’ll get a first-hand look at how 99% of organizations operate: through over planning and over preparing. Most organizations deliver products and services that will never reach their full potential by incorporating too many opinions and making adjustments that satisfy stakeholders but do not meet customer needs. You’ll learn that having an agile mindset and pivoting quickly and efficiently will allow you to deliver ideas that will bring in the most value to your customer and the most profit to your organization.

In order to build the future, we must be able to be receptive to it. This module will show you how to be receptive to what’s going on in the world, to listen to the signals of where things are headed in the market, and allow you to be proactive in innovating products and services that will be needed instead of being reactive and delivering them late. By synthesizing the information that is around you, you’ll be able to make sure your innovation team is a pioneer in ideas that are beginning to take form and deliver the future before it arrives. 

In order to deliver a proper solution for your customer, the right question needs to be raised about what problem you are solving for. Most organizations deliver products or services that are solving the same problems that their competitors already solve effectively. In order to deliver breakthrough, innovative products and services, you must be able to define your problem statement correctly so that you can provide a solution that fits. This module will teach you exactly that. 

Bias usually has a bad rap when it comes to ideas and innovation; we can ruin solutions that are built for others when we use our own point of view as reference in creating these solutions. However, bias is inseparable from the individual; every individual will bring their own bias to the table. In this session, you’ll learn how to use bias to your advantage. By using bias from a diverse group of individuals you’ll learn to create a snowball effect on the innovation process.  

Have you ever thought that every innovative product or service that ever was or ever will be, began in someone’s mind? Many of the products or services waiting to be brought to market exist in your mind and the mind of your team members. Through mind-mapping, we can create a literal map of ideas and concepts that you can navigate to discover those, “Aha!” moments. You’ll learn how to lead this simple, yet powerfully effective exercise will help your innovation team get rolling with new ideas. 

If we did a good job, you’ll feel that our journey took us all over the place and that’s good. In this session we’ll show you how everything ties together. In order to help you, we’ll give you a cheat sheet that shows you how to start. We’ll cover things like how to find a sponsor that can give your idea the space and financing necessary to bring it to life, putting together your innovation dream team, testing and proving your concept, etc. We’ll even give you a cheat sheet you can take back and reference to keep you on track. 

The world is changing at a dramatic pace; we are moving from the information economy to the innovation economy. This module will review some of these upcoming changes so that you can go back to your company and begin discussions on how to proactively approach this inevitable future. You’ll be able to make the case that your company must not accept the status quo, but rather, continuously be its own disruptor. 

For those willing to stay after hours on Day 2, we will place you in an innovation team and give you a real-world problem statement. Moderators will be observing the teams as they use the techniques learned over the two days to make sure that they stay on the right course and help correct where necessary. Those that complete the case study will find themselves with a variety of solutions, products, or services that will help solve the problem statement. You’ll come up with real innovations on the spot, mastering the content from the conference.